Digital Marketing Specialist - Real Estate Insurance and Services

Santa Ana, CA 92705

Post Date: 03/25/2018 Job Category: Title Pay Rate: $25 - $28

A Team Staffing, Southern California's locally-based staffing firm specializing in the title, escrow, mortgage and real estate industries, has an immediate opening for a passionate and self-motivated Digital Marketing Specialist with experience creating email marketing campaigns to help design and develop a robust content marketing and demand generation program for a respected real estate insurance and services provider in Santa Ana.

In this new Corporate Marketing and Communications role, the Digital Marketing Specialist will be responsible for implementing email marketing campaigns and providing analytics on campaign effectiveness to marketing and other corporate stakeholders. The person in this role will help shape this marketing program and will grow with its success. This is a temporary to full time hire for the right candidate and offers excellent opportunity for growth.

The Digital Marketing Specialist's responsibilities will include:

  • Design and deploy one-time and recurring email marketing campaigns
  • Create and optimize landing pages for conversion
  • Define and report on engagement generated from integrated marketing campaigns
  • Create and manage list segmentation and email databases for lead generation
  • Provide quality assurance of all outbound email campaigns
  • Ensure emails follow industry policies and best practices
  • Recommend practices to improve engagement based on testing and best practices
  • Support content management updates across all online channels

 

  • BS or BA, or equivalent combination of education and experience
  • 2 years practical experience in email campaign building and list selection
  • Strong writing, content creation and proofreading skills
  • 2 years HTML development
  • 1 year Adobe Photoshop/Creative Suite
  • Advanced knowledge of Microsoft Excel
  • Ability to troubleshoot coding problems
  • Ability to segment audience types
  • Knowledge of privacy and anti-spam regulations as they relate to email marketing
  • Excellent communication skills, in writing, in person and on the telephone
  • Experience using enterprise email marketing platforms like Eloqua, Marketo, Hubspot, Exact Target, Pardot and Campaign Monitor preferred.
  • Familiarity with multi-channel marketing execution and experience optimizing lead-nurturing workflows for key segments to convert leads into customers.
  • Strong data analysis skills

A Team Staffing is Southern California's title, escrow, mortgage and real estate staffing specialist, providing direct, temp to hire and temporary positions to talented and qualified candidates throughout the region. For fifteen years, we have spent our days building relationships with Southern California’s leading title, escrow, mortgage and real estate employers.

We aim to advance our employee's careers in the real estate industry and to provide them with valuable opportunities to build skills, gain experience and achieve career and financial success.


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